The initiative, launched to promote the Laba Festival within the company and its wider community, aims to educate employees and their families on the festival's origins, traditions, and cultural significance.
As one of the most significant festivals in China, the Laba Festival boasts a rich historical and cultural heritage, and ST Pack has initiated a campaign to raise awareness of the festival among employees and their families. The stickers are elegantly designed with vibrant patterns, showcasing traditional customs such as making congee and garlic during the Laba Festival. They also provide concise and straightforward explanations of the festival's origins and legends, enhancing public understanding.
The inspiration for these stickers stems from ST Pack's deep commitment to traditional culture, with the company aiming to utilize this product to foster a deeper connection with cultural heritage among younger generations. The stickers' eco-friendly material and compact design make them ideal for spreading the culture of the Lunar New Year.
The company plans to continue developing science and technology products based on traditional festivals, combining creativity and technology to recitalist traditional culture.
The company's Lunar New Year science polarization initiative has been met with widespread praise among employees, demonstrating the initiative's potential to offer participants a comprehensive understanding of the cultural nuances of the Laba Festival. Furthermore, it contributes to the preservation and promotion of China's rich traditional culture.
